This is a platform that recognizes the country’s best-managed companies which are benchmarks for all franchising businesses. FEA brings the standard of franchisors to a higher level, both in terms of business operations and ethical practices, thus, positioning the franchises as forerunners in the growth and development of the franchising sector.
Launched in 1998, FEA encourages further development of franchise companies both domestic and international markets and actualizes the following objectives: to promote and sustain the growth of franchising as a tool for national development; to empower and professionalize homegrown franchises and top performing master franchises to be able to meet world-class standards; and to actively promote Filipino franchises internationally.
FEA will bring to limelight a new roster of elite and globally competitive franchises who will vie for the following categories: the President’s Award, the highest accolade bestowed to Philippine franchise companies which have become benchmarks in overseas expansion; Outstanding Filipino Franchise Award; Most Promising Filipino Franchise Award; International Master Franchise Award for international franchises; and the Best Overall Marketing Campaign Award for those that have successful and effective franchise marketing program. She also added that to make the FEA more responsive to the recent innovations in the marketplace, the awards in the food, retail and service sectors will now be classified according to the store’s business model, namely: Large Scale (Store size of 81sqm & above), Medium Scale (Store size of 16 sqm to 80 sqm) and Small Scale (Store size of 15 sqm & below).
FEA also recognizes the successful and excellent performance as well as the contributions of franchisees to the franchise system and to society through the National Franchisee of the year Award who are chosen from amongst the Regional Franchisee winners. And with the successful entry of many Filipino brands overseas, this year’s FEA will bestow for the first time the International Franchisee of the Year Award. A Special Award will also be given to the Best Corporate Social Responsibility (CSR) Program for franchisors whose outstanding sustainable developmental programs impacted positively on Philippine society. The franchisor members will also give out the Special Citation for Most Business-Friendly LGU in recognition of the LGU’s contribution to the growth and development of Philippine franchising.
With Isla Lipana & Co, the Philippine member firm of the PricewaterhouseCoopers (PwC) global network as this year’s FEA chair, the nominees will be judged based on a carefully crafted set of criteria including growth performance indicators in expansion, sales and profitability, franchise, sales and marketing programs, excellent operation system, innovations implemented, corporate social responsibility, as well as ethical practices and reputation.
FEA is a joint partnership between the PFA, Department of Trade and Industry (DTI) the Philippine Chamber of Commerce and Industry (PCCI), and the Philippine Retailers Association (PRA).
Current Secretariat of APFC
Philippine Franchise Association
701 OMM Citra, Sam Miguel Avenue,
Ortigas Center, Pasig City 1600, Philippines
Tel : + (63-2) 687 0365